Brand Teams up with GloZell, Known For Amplifying The Cinnamon Challenge, to Bring A New “Sweeter” Challenge To MOD
SEATTLE–(June 7, 2023)— MOD Super-Fast Pizza Holdings, LLC (“MOD Pizza”, “MOD” or the “Company”) the people-first, purpose-led fast casual pizza brand, today announced the launch of Cinnaslice, a new limited-edition dessert. The Company is celebrating the new offering with a sweet “Cinnaslice Challenge” in partnership with viral cinnamon sensation GloZell.
The Cinnaslice is a craveable, shareable oven-baked dessert with rich cinnamon and cream cheese filling tucked into MOD’s signature dough, cooked to gold brown, and finished with an icing swirl and a dusting of cinnamon sugar. This newest MOD dessert is available beginning June 5 through September 10, 2023, or while supplies last, at MOD’s 540+ locations system-wide*.
“MOD connects people and communities together through food, so it was natural to bring a new sharable dessert option to the table,” said Scott Uehlein, vice president of culinary excellence & innovation. “With its irresistible combination of a warm cinnamon filling and cream cheese icing, the Cinnaslice is sure to evoke memories of a favorite homemade recipe while being shared with family and friends.”
Cinnaslice is available beginning June 5 for in-store dining, pick-up and delivery, with prices ranging from $7.99 – $9.59 depending on location in the U.S., and $9.99 in Canada.
#CINNASLICECHALLENGE
To celebrate the launch, MOD is teaming up with GloZell, the social media influencer best known for her viral Cinnamon Challenge, to bring a sweeter “Cinnaslice Challenge.” Customers can record themselves enjoying MOD’s new Cinnaslice dessert with a friend while saying, doing or sharing something “sweet” – all for a chance to win pizza for a year. Participants can enter by sharing their videos on Instagram or TikTok using the hashtags #cinnaslicechallenge and #contest.
MENU INNOVATION
The Cinnaslice joins recent MOD menu innovations, including the Pocket Pie, a two-market test of MOD Wings which launched in early 2023, and an on-going series of seasonal, limited-edition No Name Cakes that were introduced in 2022.
ABOUT MOD PIZZA
MOD Pizza is a purpose-led, people-first brand founded in Seattle in 2008 by serial entrepreneurs Scott and Ally Svenson. As the pioneer of the fast-casual pizza category, MOD introduced speed, individual style, and compelling value to the world of pizza. The Company serves individual artisan-style pizzas and salads that are made on demand, allowing customers to create their own pizzas and salads with any combination of over 40 toppings and sauces, all for one incredible price. Today, MOD is the largest fast casual pizza concept and one of the fastest growing restaurant brands in North America. With over 540 stores system-wide* across 29 states and Canada, MOD is committed to creating not only a cool place to eat, but an inspired place to work by providing community and opportunity to over 10,000 Squad members. For more information, please visit http://www.modpizza.com or connect with the brand via Facebook, Twitter, or Instagram.
*The term “system-wide” refers to all company-operated and franchised store locations. Locations not participating: Detroit Metropolitan Wayne County Airport and Northwestern University.
The trademarks MOD, MOD Pizza, and the MOD Shield, are owned by MOD Super Fast Pizza, LL
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